numan store

Table of Contents

SEO Case Study: Transforming an Unoptimized Website into a Competitive E-commerce Website

Project Duration: 3 Months

Products Offered:

  • Spa Towels
  • Towels
  • Spa Products
  • Health Club Tools
  • Sauna Shorts
  • Sauna Suits
  • Massage Stones
  • Scented Candles
  • Massage Lotion
  • Single-Use Robes
  • Shower Loofahs
  • Care Products

Initial State of the Website

When I started optimizing the website, the challenges included:

  1. No Keyword Rankings:
    The website had no presence in search engine results.

  2. No SEO Optimization:
    Basic SEO elements like meta titles, descriptions, and schema were missing.

  3. No Indexing:
    The site was not indexed on Google or other search engines.

  4. No Tracking Tools Installed:
    Google Analytics 4 (GA4), Google Search Console (GSC), and Yandex Tools were not set up.

  5. Poor User Interface (UI):
    The website design lacked appeal, leading to poor user engagement.

  6. No Content for Products:
    Product pages were empty or lacked essential details for customers and search engines.

  7. No Social Media Links:
    The site did not connect with social media, missing opportunities for traffic and brand awareness.

My Optimization Process

1. Fixing Technical Issues

  • Installed Tracking Tools:
    Set up GA4, GSC, and Yandex Webmaster Tools to monitor traffic and performance.

  • Optimized Site Structure:
    Created a logical and user-friendly URL structure.

  • Improved Indexing:
    Submitted XML sitemaps and ensured proper indexing through GSC.

  • Resolved Speed Issues:
    Enhanced loading speed using caching, image compression, and lightweight design.

2. Building a Strong SEO Foundation

  • Keyword Research:
    Identified relevant keywords such as:

    • “Spa Towels Online”
    • “Buy Massage Stones”
    • “Best Scented Candles for Spas”
    • “Health Club Tools for Sale”

  • Content Creation:
    Wrote compelling and detailed descriptions for each product. Added benefits, specifications, and FAQs to enhance engagement.

  • On-Page SEO:

    • Added meta titles and descriptions with target keywords.
    • Optimized header tags (H1, H2) for clarity and relevance.
    • Created alt texts for images.

  • Internal Linking:
    Linked related products and blog posts to improve user navigation and SEO.

3. Enhancing User Experience (UX/UI)

  • Designed a Beautiful UI:
    Revamped the website to include a modern, clean, and user-friendly design.

  • Mobile Optimization:
    Ensured the site was fully responsive for mobile users.

  • Added High-Quality Images:
    Used professional product photography to improve trust and conversions.

  • Clear Call-to-Actions (CTAs):
    Added CTAs such as “Shop Now,” “Explore Products,” and “Read More.”

4. Social Media Integration

  • Linked social media profiles (Facebook, Instagram, Twitter) to the website.

Results Achieved in 3 Months

  1. Keyword Rankings:
    Achieved page-one rankings for:

    • “Buy Spa Towels Online”
    • “Massage Stones for Sale”
    • “Best Scented Candles for Relaxation”

  2. Traffic Growth:

    • Increased organic traffic by X%.
    • Bounce rate reduced by Y%.

  3. Improved Sales:

    • Sales grew by Z% after the optimizations.

  4. Enhanced UI/UX:

    • Time on site improved by A%.
    • Mobile engagement increased by B%.

Let’s Work Together

If you’re looking to optimize your website and achieve similar results, Contact Me today.